Making money on TikTok is a relatively new concept. There are a few different ways to make money on the platform, and we’re going to explore all of them in this article.
First and foremost, you can make money on TikTok by becoming an influencer. If you have a large following on the platform, you can work with brands to promote their products or services. This can be done through sponsored posts, product placement, or even just talking about the brand in your videos.
Another way to make money on TikTok is by creating and selling your own products. This could be anything from merch to digital products and other products.
You’re gonna learn how you can make money on TikTok. So today I’m gonna be answering the seven most asked questions.
I know a lot of you guys are probably interested in that so make sure that you’re sticking around till the end for answers to that question. We’re also gonna be talking about how you can start working with brands on TikTok. And then finally, we’re gonna be looking at some marketing tips for creating content. So let’s get to question number one.
How many followers do you actually need to start making money on TikTok?
How much do influencers actually make on TikTok?
How much money can you expect to make on TikTok?
what are the different ways that you can use TikTok to start making money?
How do you grow on TikTok?
How do you find brands to work with on TikTok and how do you work with brands?
What are some TikTok marketing hacks for creating content that makes money?
How many followers do you actually need to make money on TikTok?
Nano influencers (1000-10000 followers) are gonna make $5 to $25 per post.
Micro-influencers (10000 -50000followers)can make $25 to $125 per post.
Mid-tier influencers(50000-500000followers), they’re gonna make $125 to $1,250 per post.
Our macro-influencers(500000-1 million followers), they’re gonna be $1,250 to $2,500 per post.
And then mega influencers (+1million)are gonna make $2,500 plus per post.
And all this data is according to influencermarketinghub.com.
-Question number two, how much do influencers and brands actually make on TikTok?
Let’s start with a couple of examples. So let’s say you’re a small business and you make one video a day and maybe that brings you two sales a day. Maybe each of those sales are worth $50 so that’s making a hundred dollars a day, and if you look at that from a year perspective, you’re making $36,000 a year. So that’s not bad for a side hustle.
Question number three, how much money can you actually make on TikTok?
So I guess you wanna know a realistic number of what you can actually expect to make on TikTok.
Well, if you’re using the Creator Fund you can make about 2 to 4 cents per thousand views.
So if you get half a million views on a video which by the way would be a pretty successful video then you’re only making about 20 bucks.
But I mean, this will add up over time. Some of the biggest influencers are making $100,000 to $200,000 a year with Creator Fund.
But if you’re wondering what is the TikTok Creator Fund?
Well, TikTok has stated that the Creator Fund is in its early stages, but as of now TikTok has $200 million available and they have promised to reach $1 billion in the next three years so
that creators can actually earn money while they make content. It’s not a grant, it’s not
money made from ad revenue but more so the money you will earn depending on how well your videos are performing.
TikTok announced the fund was made to encourage those who dream of using their voices and creativity to spark inspirational careers. So if you get a lot of real viewers watching and engaging with your videos, then you can actually earn money.
In order to be a part of the TikTok Creator Fund you need to meet some eligibility requirements.
First of all, you must be based either in the UK, Germany, Italy, France, or Spain. You must be 18 years or older and you have to have 10,000 followers, and have over a hundred thousand video views in the past 30 days. And lastly, the content that you post has to be original.
So that more or less sums up the TikTok Creator Fund but it’s gonna be difficult to make a living just by using Creator Fund alone and a lot of us don’t have 10,000 followers yet.
So let’s dive into some other ways that you can actually start making money using TikTok.
Question number four, what are some ways that you can start making money using TikTok?
You can use TikTok to start making money if you are an influencer, you can start selling merch to your fans, and honestly, I think this is just a really smart move because, you’re making money, and your merch will help you spread the word about your brand.
Another way that you can start making money on TikTok is can go live and you
can collect virtual gifts. So live gifting is one of the most useful features if you are looking to
make money on TikTok.
Most social networks do have a live streaming feature but TikTok is unique because your audience can actually send you some of these virtual gifts during your live stream if they just wanna show their appreciation.
So what you would do is you take these virtual gifts and then you would cash them in for diamonds and then, diamonds, they later get turned into actual dollars.
Diamonds are gonna be worth half of what your users bought them for. So just to give you a bit of perspective if you have 200 diamonds, you’re gonna get $1. You can go live and start making money with some of these tips.
So first tip is to make sure that you are picking a time when most of your followers are going online. If you’re not sure, you can find out this information in your audience insights.
But how do you actually get people to send gifts?
You might wanna try reminding them and definitely do it in your own style too. Like if you’re more comfortable saying like, “hey guys don’t forget to drop me a gift”, It really helps.
Maybe you could do a virtual auction in exchange for gifts, for example. So do whatever feels good to you.
So question number five, how can you grow on TikTok?
So this is important because obviously the more followers you have, the more money you can make on TikTok.
So here are the three tips for you to grow your followers:
-So tip number one, create content that continually hooks people. A great way to do this is to start your videos off with a question and then you’ll take the rest of the video to answer it.
And every five seconds you wanna create an element of suspense, this will keep viewers watching all the way until the end.
–Tip number two, if you wanna grow you need to stick with it. Even if you do see your engagement start to drop or maybe you run out of ideas, don’t lose hope because sticking with your posting schedule gives you more opportunities to get in front of a new audience and grow your account.
–Tip number three, Once you find your secret sauce as far as what content works for you, then there’s no need to recreate the wheel. Just create more videos exactly like that but with different variations and that will ensure that each video is a success. The more viral videos you make, the quicker you’ll grow your account.
Anyone can really have the opportunity to go viral as long as your content is engaging the audience. You just have to really think of three things when you’re creating a TikTok, whether it’s educational, inspirational, or entertaining.
Question number six, how do you find brands to work with on TikTok and how do you work with brands?
So instead of just waiting around for brands to knock on your door, here are four very active ways that you can take control. So these tips are gonna apply whether you are an influencer that’s looking to work with a brand or whether you’re a brand that’s looking to work with an influencer.
-So the first tip is to focus on growing. If you focus your attention on growing your own accounts, brands and influencers will naturally wanna work with you. As your audience grows, you’ll start to notice more and more emails coming through and more and more DMs of people wanting to collab and work with you.
So for example, brands might wanna launch products together and influencers might wanna
create content with you.
-Tip number two is to start contacting brands, letting them know that you’re actually interested in working together.
So first, you’re gonna wanna collect emails of brands that you would like to work with.
You could do this by hitting the contact button on their Instagram profile, that’s fine, but one of my favorite ways to collect emails is with a tool called Clearbit. This tool’s amazing, and it’s actually free.
So you can just type in the website of the brand that you’re after into Clearbit, and it’s gonna give you a list of emails and names, which is insane.
– I would recommend that you try finding the decision makers in a company so that you’re not wasting your time emailing people that would, you know, just not have jurisdiction over partnerships anyways, once you’ve reached out you can send them an email that should include an About You section for sure. You’re gonna wanna include your social accounts with any stats and perhaps even a list of brands that you’ve already worked with and links to examples. Make sure that you have a page that is dedicated to the specific services that you offer. And on this page, some people choose to include pricing.
Other people choose, you know, to leave this open but that’s totally up to you and what you’re comfortable with.
And then finally, make sure that you do have a section with case studies that shows sales records from campaigns and other results. This page is super important because brands want to know that you’re able to bring ROI and this will be especially important if you are a smaller account. Try creating a portfolio of work. So if you haven’t linked up with other brands yet, you can start making non-sponsored TikTok videos about brands that you
love and make this exactly as you would if it were sponsored content so that brands can see what you’re actually capable of.
Brands probably are not gonna take a chance on a creator who’s never done a partnership before so this will give them a taste of what you can do.
There are agencies that specialize in connecting brands and influencers. So hashtag paid is a perfect example. Now, if you’re a brand and you do decide to go this route you will be paying a premium, but at the very least you’re getting connected with influencers that have a proven track record of getting brand results.
And if you’re an influencer, you can expect to get paid a little bit less than you would if you were going solo, but at the very least this will help you get connected with brands and maybe even brands that you’ve always wanted to work with.
Final tip, what are some TikTok marketing hacks for creating content that makes money?
If you wanna make content that helps get you noticed and makes you money then here are two things to keep in mind.
-First of all, you’re gonna wanna tell a story about your products or your brand.
This helps people understand who you are and what you sell. Make sure that it’s not a “blatant” ad because TikTok is not really a place for that at least not yet, thankfully.
So definitely put some soul into it, you know. A good story not only is gonna keep viewers hooked but viewers are gonna be invested in you and your brand and your narrative and they will be more likely to come back to you and to buy from you.
Also, on TikTok, authenticity does come before aesthetics so don’t get too caught up on like how good your camera is or whether your background is too messy, it’s all good.
Just you know, be yourself, be authentic. People love that. And the next tip is to stay up to date with trends.
Whether that is a TikTok trend like a dance or a trending sound or something like that.
You just wanna make sure that you are staying up to date with trends so that you can make timely content because that’s gonna help you make your videos go viral.
So if you can somehow tie the trends back into your brand and what you’re selling or who you are as an influencer you can use the virality of your video to sell merchandise and make some money.
TikTok is a really great way to promote your online store.
You can start making TikTok content now and drive people to visit your online store and start making money.
See in you in the next article.